Lean-Agile Sales and Marketing

After a product or software is developed, a company is tasked with selling and marketing that product, software, or solution. Many organizations invest heavily in marketing campaigns, but this causes too much overhead and may not yield a profitable return on investment. A focus on identifying your customers needs and aligning your sales and marketing to those needs is key to an agile marketing mindset.

The i4 Group can help you market and sell your products or services by utilizing Lean-Agile methodologies. By identifying your unique sales proposition, eliciting constant feedback from all stakeholders, following the data, and applying the correct technologies to target trends in the market, companies can now deliver faster and more consistent value to the customers, while reducing the risks of traditional sales and marketing. The model relies on realistic short term goals, flexibility, iteration of processes, data tracking, and continuous improvement. Allow The i4 Group to help you leverage your data, create motivated self-organizing teams, and deliver value to meet your sales goals.


Agile Manifesto Principles

The i4 Group is guided by Agile Manifesto Principles:

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