Lean-Agile Sales and Marketing
Lean-Agile Sales and Marketing
Accelerating successful closure on sales opportunities is the goal of any sales manager. This is achievable when we know the right levers to pull to make this a reality. It is not always more phone calls, more emails or more paid advertisements that make this happen. Throwing money or effort at the problem is not the solution. It is that old adage, work smarter not harder. It is aligning on the things we should be doing and should not be doing that optimizes our approach. Lean-Sales and marketing is just that. It is about learning how we can lean out our sales and marketing activities to be hyper-focused on value added activities for flow. Many organizations invest heavily in marketing campaigns, but this causes too much overhead and may not yield a profitable return on investment. A focus on identifying your customers needs and aligning your sales and marketing to those needs is key to an agile marketing mindset.
The i4 Group can help you lean-out your sales and marketing process. By identifying your unique sales proposition, eliciting constant feedback from customers, following the data, and applying the correct technologies to target trends in the market, companies can now deliver faster and more consistent value to the customers, while reducing the risks of traditional sales and marketing. The model relies on realistic short term goals, flexibility, iteration of processes, data tracking, and continuous improvement. Allow The i4 Group to help you leverage your data, create motivated self-organizing teams, and deliver value to meet your sales goals.
Agile Manifesto Principles
The i4 Group is guided by Agile Manifesto Principles:
- Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
- Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.
- Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
- Business people and developers must work together daily throughout the project.
- Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
- The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
- Working software is the primary measure of progress
- Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
- Continuous attention to technical excellence and good design enhances agility.
- Simplicity--the art of maximizing the amount of work not done--is essential.
- The best architectures, requirements, and designs emerge from self-organizing teams.
- At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.
